A woman standing against a concrete wall, wearing a long dark coat, white blouse with a tie around her neck, black wide-legged pants, and white sneakers.

Sandy Kim

A black and white portrait of two women standing close together. The woman on the left is wearing large sunglasses, a black hat, and a polka-dotted jacket. She has multiple rings on her fingers, earrings, and a tattoo on her wrist, and she is smiling with her hand resting near her chin. The woman on the right has long, wavy hair and is wearing a striped shirt. She has a gentle smile and is leaning her head on the other woman's shoulder.
A red leather makeup bag open to reveal various cosmetics including a Gucci mirror, Bobbi Brown cream, CoverGirl lipstick, and NARS lip gloss, placed on a red tiled surface with a pink border and text that reads 'New Favourites' and 'Remai'.

Point of View

I build brands that people feel something for.

Strategic Creative | Brand & Growth Leader

For over 20 years, I’ve worked across luxury, beauty, wellness, and lifestyle helping brands find clarity in who they are, how they show up, and why people connect with them.

I’m especially drawn to moments of evolution: repositioning a brand, sharpening its story, redefining the customer experience, or creating a more meaningful connection between brand and audience. I believe the strongest brands don’t just look good, they make people feel something. They create relevance, loyalty, and long-term value.

I partner with founders, leadership teams, and investors to build brands that resonate culturally and grow intentionally.

What I Do

  • Brand strategy, growth planning, campaign architecture, audience insight

    I believe the strongest growth strategies begin with understanding people in what they value, what they aspire to, and what makes a brand feel relevant in their lives.

    I merge strategic thinking, creative intuition, and cultural insight to find the opportunities that can move a brand forward and turn them into experiences that feel clear, considered, and built to last.

    From positioning to campaigns to customer experience, I help brands create stronger connections that build desire and long-term value.

  • Brand storytelling, creative systems, campaign ideation, experience design

    I believe strong creative direction starts with a clear point of view.

    I use narrative to shape brand identities and experiences that feel cohesive, considered, and emotionally resonant from campaigns and visual systems to content and customer experience.

    I’m drawn to work that feels culturally aware without chasing what’s next, balancing creative instinct with thoughtful execution.

    The goal is creative that feels distinctive, enduring, and true to the brand, creating connection that goes beyond how it looks.

  • Executive leadership, cross-functional alignment, DE&I, mentorship

    I care deeply about how teams work together — not just what they produce. Throughout my career, I’ve led creative, marketing, and cross-functional teams through periods of growth, change, and transformation by bringing clarity, trust, and alignment to the process.

    I believe the strongest creative work comes from environments where people feel supported, challenged, and genuinely invested in a shared outcome. Mentorship, collaboration, and inclusive leadership are central to how I build teams and make decisions, creating cultures where strong ideas and the people behind them can thrive.

  • "What sets Sandy apart is her ability to seamlessly combine big-picture, forward-thinking vision with an unwavering focus to detail."

    —Jane Francisco, former Editorial Director, Hearst Lifestyle Group

  • "Sandy is a highly strategic business partner who develops creative solutions to business challenges."

    —Kimberly Grabel, former SVP, Marketing at Holt Renfrew and Saks Fifth Avenue

  • "Sandy has an incredible ability to motivate teams while fostering a culture of creativity and trust. Thanks to Sandy's leadership, our team consistently hit (and exceeded) our goals."

    —Malcolm Patterson, former Team Member at Holt Renfrew