RENNAI BEAUTY
It’s Giving
Reframing a moment of culture into a moment of care.
Born from the internet’s favorite expression of affirmation, It’s Giving transformed a playful cultural cue into a modern meditation on generosity. By expanding on the language of “giving,” the campaign reframed holiday indulgence as an act of care — not just for how a gift looks, but how it makes someone feel. Through lush storytelling and sensorial design, it celebrated the art of thoughtful giving, where every choice contributes to the recipient’s overall wellbeing and joy.
THE DETOX MARKET
New Gen Skin
Where brand purpose and human truth converge.
We see your story’s redefined skin as a canvas of lived experience—shifting the conversation from achieving perfection to embracing personal narrative. Each mark and line became a chapter, not a flaw. The result? A beauty dialogue that transcended generations and connected us through shared human truth.
HOLT RENFREW
All Together
Redefining luxury as a space where relationships transcend transactions.
‘Being around the people you love, doing what makes you happy.’ This sentiment redefined our approach to luxury retail—moving beyond products to create spaces that bring people together to feel seen and connected.
MARC ANTHONY
Make Hair Play
Transforming routines into rituals of self-expression.
‘I know you… I remember now.’ What started as a simple hair care campaign became a meditation on self-discovery—reframing beauty from perfection to play. By shifting away from perfection toward playful expression, the narrative reframed how we view beauty culture. The mantra "Make. Hair. Play." shifts from a prescriptive beauty narrative to one of personal creativity and freedom.
EIR HOME
Spaces We Shape
Designing functional elements as quiet conversations that shape how we feel and live
Natural light, organic materials, and mindful composition turn concrete from cold utility into a quiet sanctuary. Each image becomes visual poetry—where shadows dance, industrial meets organic, and design reshapes the way we feel in a space.
THE DETOX MARKET
The Way We See Clean
Letting clean beauty feel as modern, expressive, and elevated as it truly is.
Challenging the notion that clean beauty required aesthetic compromise, the brand evolved through a softer visual language and a clearer point of view. The result felt more accessible yet no less assured, allowing clean to stand confidently alongside luxury beauty—not as an alternative, but as the standard.
