Sandy Kim

Point of View

I build brands people want — and businesses that perform.

Strategic Creative | Brand & Growth Leader

I’m a strategic creative with over 20 years of experience across luxury, lifestyle, beauty, and wellness, operating at the intersection of vision and execution — shaping brands that resonate culturally and perform commercially.

Known for building culturally relevant brands that drive measurable growth, I bring equal parts creative authority and commercial discipline to every engagement.

My work centers on reframing narratives: elevating how brands show up in the spaces we inhabit, the communities they build, and the stories they tell. The result is brand worlds that feel intentional, modern, and emotionally intelligent — building long-term equity as thoughtfully as they drive growth.

I partner with founders, executive teams, and investors to build, reposition, and scale brands in competitive markets.

What I Do

  • Brand strategy, growth planning, campaign architecture, audience insight

    I lead growth through a brand-first lens, aligning long-term business ambition with cultural insight, audience understanding, and data-informed planning. I identify the highest-impact opportunities and shape integrated campaigns that translate strategy into clear, resonant moments. Guided by insight, intuition, and taste, my work builds brand equity while delivering durable business results.

  • Brand storytelling, creative systems, campaign ideation, experience design

    Grounded in narrative and point of view, I translate strategy into expressive, scalable creative systems. I lead ideas across touch points with a focus on cultural relevance, coherence, and emotional resonance — balancing boldness with restraint. My work bridges strategy and execution to create experiences that feel intentional, human, and refined.

  • Executive leadership, cross-functional alignment, DE&I, mentorship

    I lead with clarity, empathy, and conviction — aligning teams and senior stakeholders around a shared vision. I create environments where strategy, creativity, and execution move in lockstep, embedding DE&I as a core leadership practice rather than a program. Through mentorship and collaboration, I build empowered teams that deliver culturally meaningful and commercially sound work.

  • "What sets Sandy apart is her ability to seamlessly combine big-picture, forward-thinking vision with an unwavering focus to detail."

    —Jane Francisco, former Editorial Director, Hearst Lifestyle Group

  • "Sandy is a highly strategic business partner who develops creative solutions to business challenges."

    —Kimberly Grabel, former SVP, Marketing at Holt Renfrew and Saks Fifth Avenue

  • "Sandy has an incredible ability to motivate teams while fostering a culture of creativity and trust. Thanks to Sandy's leadership, our team consistently hit (and exceeded) our goals."

    —Malcolm Patterson, former Team Member at Holt Renfrew